admin

LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show “The Smart Agency Master Class Podcast“. This podcast is a top podcast for digital […]

The Grand Rapids Rise burst onto the scene with a raucous, sold-out crowd of 7,805 attending the first ever game at Van Andel Arena. LEAD […]

By Shandra Martinez, mlive.com (GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom […]

Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum […]

By Jason Bussa, MiBiz (GRAND RAPIDS, MI) – While athletes for West Michigan’s semi-professional sports teams compete for dominance on the court, field or ice, each organization’s […]

Join us for a ballpark lunch to learn more about how marketers are using technology to build winning sports teams as well as capitalize on […]

The launch of mainstream Artificial Intelligence (AI) has fundamentally transformed the way brands engage with consumers. One significant outcome is the ability to personalize user […]

As a designer, having a wealth of good ideas is part of the job. You need to be able to source ideas from a variety […]

LEADer: Beth Astorino I’m inspired by my mom. She comes from a family of iconically strong, tough women that could accomplish anything, and my mom […]

Name? School? Major/Minor? Makayela Shepperd Cornerstone University Marketing Major with a Sports Management Minor   What’s your favorite thing about being an account manager? Honestly, […]