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While the ballpark search was going on in the early 1990s, the DeVos and Van Andel families of Grand Rapids were gathering support for a publicly funded convention center expansion and new arena for a professional hockey team they would own.

LAKE ODESSA, Mich. — A West-Michigan production plant will celebrate ten years of growth on June 26. Carbon Green Bioenergy, LLC (CGBE) is one of […]

On March 7, 2019, LEAD Marketing Agency was packed shoulder to shoulder with Grand Rapids leaders and professionals enjoying food, drink, and networking. As members […]

It has always been there. Every customer of Brann’s Steakhouse & Grille can hear it. That bursting of subtle, yet powerful, platter popping that emotes […]

Remember the time that you went to your first major event at a big stadium? Do you remember who you were with? Can you still […]

I was in the first year of my first job with a Chicago ad agency 22 years ago, and I remember the moment vividly. I […]

At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others at LEAD, you know, Strategists, Media Planners & Buyers, and Account Managers, it would seem, would not be so creatively inclined. I mean, working with spreadsheets, bar graphs and data every day might indicate a very rigid way of thinking.

Think again!

The recently completed Brann’s Steakhouse and Grille campaign is a great example. It required creativity by individuals of each LEAD specialty area, to achieve the client goal of increasing awareness of the brand and one of its foundational assets.

Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!”

You see, LEAD is in the business of driving measurable business results for our clients through fully-integrated marketing and advertising plans. Measurement means a lot to us. And in our business, data is like a drug. It can become intoxicating. And yes, ingesting too much of it can kill you.

The beauty of technology allows marketers the ability to scour through an endless stream of numbers to quantify virtually anything and everything about a campaign. And at LEAD, while we love it, we also often find ourselves saying… “so what!” ... to much of it.

(GRAND RAPIDS, MICHIGAN) – Matt Tiedgen began his advertising career at large agencies in Chicago, where he worked with blue-chip brands like Burger King, Buick, […]

When well thought out creative and media execution come together good things happen for our clients… “When a company buys a billboard they hope it, […]