(GRAND HAVEN, MICHIGAN) –With scenic landmarks captured by area artists and photographers adorning the walls, there’s a local flavor to the new Health Pointe medical […]
(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing Agency to lead the awareness advertising campaign […]
Purchase is latest strategic growth initiative for LEAD (GRAND RAPIDS, MICHIGAN) – LEAD Marketing Agency, one of West Michigan’s largest full-service marketing agencies, is pleased […]
Point of View in Advertising is paramount for message acceptance. Many times, the "POV" in the market comes from the Money Behind the Outgoing Voice (otherwise known as the Advertiser) rather than the Voice Behind the Incoming Money (otherwise known as the Consumer).
LEAD: |leed|
n. The identity of someoneinterested in making a purchase.
v. To direct from the front position
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