(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing Agency to lead the awareness advertising campaign for the new integrated care facility, located at 15100 Whittaker Way in Grand Haven.
LEAD was chosen due to the firm’s expertise in strategic planning, creative development, digital/traditional media planning and buying, and data analytics/reporting.
Health Pointe is a three-story, 100,000 square-foot facility slated to open for patients on March 5th, 2018. A community open house will take place on March 1st from 5 p.m. to 7 p.m.
Health Pointe Executive Director Joshua Troast is excited about opening Health Pointe, which will feature primary care, urgent care, specialty physician care, laboratory and radiology services Including CT and MRI), and outpatient surgery for the area. “Health Pointe offers Northern Ottawa County a great choice for experienced local providers and numerous specialists together in one convenient location,” he said.
