Thought Leadership
Tom Sullivan Featured on Smart Agency Podcast
LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show "The Smart Agency Master Class Podcast". This...
Grand Rapids Rise Opening Night: SOLD OUT!
The Grand Rapids Rise burst onto the scene with a raucous, sold-out crowd of 7,805 attending the first...
Grand Rapids Marketing Firm Acquires Competitor
By Shandra Martinez, mlive.com (GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after...
Tiedgen Provides Insight on Digital Marketing Landscape
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a...
Tom Sullivan Featured in Article on Corporate Sponsorships in Sports
By Jason Bussa, MiBiz (GRAND RAPIDS, MI) – While athletes for West Michigan’s semi-professional sports teams compete for dominance on...
Tom Sullivan Selected as Panelist – The Business of Sports
Join us for a ballpark lunch to learn more about how marketers are using technology to build winning...
AI’s Impact on Digital Marketing: Personalization, Insights, and Engagement
The launch of mainstream Artificial Intelligence (AI) has fundamentally transformed the way brands engage with consumers. One significant...
Creativity Without Inspiration
As a designer, having a wealth of good ideas is part of the job. You need to be...
Women Who Inspire LEADers
LEADer: Beth Astorino I’m inspired by my mom. She comes from a family of iconically strong, tough women...