Thought Leadership
The Role of Chatbots in Enhancing Customer Experience
In the rapidly evolving landscape of customer service, businesses are constantly seeking innovative ways to enhance the overall...
5 brand trend predictions for 2024
Design trends can be a valuable tool for keeping your marketing materials contemporary. However, amidst the dynamic landscape...
Meet Shannon
Name? School? Major/Minor? Shannon Dora Simpson Davenport University – Master of Business Administration University of San Fransico –...
Sullivan Comments on Stadium Naming Rights
LEAD Marketing Agency President Tom Sullivan added insight to this feature article about corporate naming rights and sponsorships at...
When Billboards Go Viral
“Strategically placed.” That’s how Manistee influencer and owner of Manistee Beverage company, James Beaudrie, described LEAD’s billboard for our...
Meet Beth Astorino
Tell me about yourself. My name is Beth Astorino, I’m from Indiana but I’ve lived in Michigan since...
Using Archetypes to Differentiate Your Brand
Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character...
Meet Emily Baiers
Name? School? Major/Minor? Emily Baiers Kendall College Major: Graphic Design What’s your favorite thing about being a designer?...
Tom Sullivan Featured in Article on NCAA Policy Change
By Jayson Bussa, MiBiz Keith Mitchell recalled a time during his football playing days at the University of Michigan when he...
LEAD Marketing Agency Unveils New Logo
November 18, 2019 Since 2008, LEAD Marketing Agency has been a leader in the advertising and marketing industry...