Thought Leadership
3,000 Show Up for Health Pointe Open House
(GRAND HAVEN, MICHIGAN) –With scenic landmarks captured by area artists and photographers adorning the walls, there's a local...
Health Pointe Selects LEAD Marketing Agency as Agency of Record
(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing...
LEAD Marketing Acquires WyNott Advertising & Design
Purchase is latest strategic growth initiative for LEAD (GRAND RAPIDS, MICHIGAN) – LEAD Marketing Agency, one of West...
Hey Advertisers, YOU Aren’t the Target
Point of View in Advertising is paramount for message acceptance. Many times, the "POV" in the market comes from the Money Behind the Outgoing Voice (otherwise known as the Advertiser) rather than the Voice Behind the Incoming Money (otherwise known as the Consumer).